7 Start-up Business Pitching Tips
Pitching is important for all businesses, but with start-ups trying to make their mark in the world and get investors or partners on board, a good pitch is essential. Being able to present your company, idea or service in the best light can make the difference between success and failure, so it’s really important nail the pitch and give yourself and your business the best chance. Here are 7 pitching tips for start-up businesses:
1: Know your pitch:
Anyone who is familiar with Dragon’s Den will be aware of the perils of losing your ay mid-sentence and struggling to recover in the middle of a confused and fragmented pitch. It’s really important to know what you are talking about and to learn our pitch and know it inside out. Go through the pitch several times, practice in front of others and ask for feedback. If you know your pitch well, even if you do go wrong, there’s a much better chance that you’ll be able to carry on and bounce back.
2: Dress appropriately:
First impressions are extremely important and the people you are meeting with will form a judgement of you within seconds of seeing you; this is human nature and we do it without even thinking about it. Look presentable, make an effort with your hair, skin and outfit and avoid anything outlandish, garish or inappropriate. Ensure that you are comfortable in what you are wearing, so that you are ale to give the pitch your full attention, rather than worrying about your outfit.
3: Be confident and clear:
When you’re presenting, confidence is key, so speak slowly and clearly, engage the audience and be assured in your delivery. You need to convince the people in front of you that your business is great, so be enthusiastic, show your motivation and passion and stand tall. Your diction can be improved through the use of fast and discreet braces such Simpli5.
4: Use interesting and innovative presentation techniques:
There’s a chance that the people you are pitching will have seen lots of different presentations, so make sure yours stands out for all the right reasons. Don’t stand in front of a Powerpoint presentation and read exactly what the slides say; by all means, use a slideshow, but combine it with handouts, different media platforms and more inventive techniques; do demonstrations, show the potential investors what your product does and why it’s so great and invite them to have a look or try.
5: Capture the minds of the people you are pitching to:
You need to create a god impression and gain the trust of the people you are pitching to; you want them to want you on board, so show off your personality, sell yourself and be interesting and innovative. Put a unique spin on your pitch, make the people you are talking to want to know more and encourage them to think about how you, your business or your product could benefit them.
6: Prepare for tough questions:
Most pitches are followed by questions and this bit is not usually a walk in the park. Prepare for questions in advance and think about how you can answer them. Take your time, have the figures and facts to hand and be confident and convincing in your answers. If you’re struggling, take a moment, pause, think about the question carefully and stay calm.
7: Use your own experiences:
Nothing interests people more than experiences, so share yours; if you developed a product because of an experience you or somebody else had, tell everyone about it. The background story is often really interesting, so include a bit of information before you start going into the depths of the business plan and make your pitch personable and intimate.