Camille La Vie & Group USA Announce the Strategic Acquisition of eDressMe.com
Camille La Vie & Group USA President Denise Viotti announces the strategic acquisition of eDressMe, a robust technology platform that powers a multi-tier, successful online dress and accessory business including http://www.eDressMe.com and eDressMeProm.com. Founded in 2002, by Joanne Stoner, eDressMe was a pioneer in e-commerce and early on established a strong presence online both domestically and internationally. Milestones of the company’s success include longevity of significant search engine rankings, maintaining the #1 position in organic search for the niche of cocktail dresses for 8 consecutive years and driving traffic to record heights.
Both companies specialize in women’s social occasion dresses. Their union joins Camille La Vie & Group USA’s brick and mortar locations, including camillelavie.com with eDressMe.com’s online presence to expand reach, improve scalability and enhance the merchandise assortment for both. Founder and CEO Joanne Stoner joins Camille La Vie & Group USA’s executive team and will continue to grow their online presence. Stoner’s previous apparel experience includes buying for Saks Fifth Avenue and management at Liz Claiborne. She was an e-commerce director for Lucent Technologies and Vice President of Sales & Marketing for 4R Systems, a successful software startup. Stoner has an MBA from the Harvard Business School.