Improving Lead Generation with User-Friendly Content
Before we even start, it’s important to stress out that quality of content and its lead value are not the same thing. Even the best article or news can go with little to no lead if its nature isn’t relevant enough to the target audience. Now, one of the most important things for this lead generation is the user-friendliness. Why? Simply because by making your content more user-friendly you are making it more inviting for further inquiry. With this in mind, here’s some insight on what makes your content more user-friendly and how you can use this to generate more lead.
Finding the Right Angle
First of all, you need to find the right voice for your content. Let’s say you were to write a travel blog, there is nothing wrong with writing from the first person and using examples from your own experience. On the other hand, when writing for a medical journal, you need to stay professional and use as many medical terms as possible. Long story short, give people an approach they expect to see when they visit your content.
Use Traditional Means
Social media marketing is indeed a perfect way of approaching your target audience, but it is in no way the only one out there. Email marketing is still alive and kicking and so is the traditional method of employing telemarketing services. Because of the number of people who share, post and tweet various content, anything found online may seem generic. On the other hand, thinking outside-of-the-box when outreaching may make your content appear more organic. This is because of the personal element you will have a chance to introduce.
Another way in which your content may become more inviting is by mimicking real-life conversation. To do so, try to put yourself in the shoes of your audience and start asking questions they normally would ask. Once you have these questions, all you have to do is answer them in the simplest, clearest manner. Of course, you will have to look out for things like flow of the conversation which has to start at one point and finish at another. Finally, try to emphasize the human element and your content will definitely sound more genuine.
Go SEO Friendly
In the end, it doesn’t take a rocket scientist to realize that the more numerous your audience is, the more lead generation you will have. This’s why, it is as important to appeal to the search engines as it is to approach your audience. By making your content crawler-friendly, you will facilitate your page’s indexing and secure yourself a much better rank. This is why, you need to focus on content aspects such as interlinking, image optimization and of course, writing an honest yet reassuring author bio.
Making your content user-friendly is not a difficult task, however, it does require a significant amount of your time. All you need to do is make your content feel more organic to your audience and you are bound to intrigue them. The thing about the good content is that once it is out there, it’s supposed to do all the work for you. Just make every word, image and link count and soon you will be reaping all the benefits of your company going viral.
Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.