Lifestyle e-commerce platform SquareKey secures funding from 500 Startups

New York- and Mumbai-based SquareKey Inc., which runs the online lifestyle store SquareKey.com, has secured an undisclosed amount in funding from 500 Startups and a few others, including Devaraj Southworth, executive vice president at US-based Zipmark.com, which enables businesses to send and receive digital checks.

The development was first reported by iamwire.

Founded in 2011 by Avantika Daing, SquareKey is an editorially driven e-commerce lifestyle site for Indian consumers with access to a range of international brands and curated services. Its editorial section provides all the relevant information on the latest designers, fashion trends, styles, etc. The firm has partnered with more than 60 brands and manufacturers, including Nicole Miller, BCBG, Nanette Lepore, Ben Sherman and Max Azria.

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