SAP eyes e-commerce and customer engagement with Hybris acquisition

German software vendor SAP AG filled in its e-commerce play Thursday with the acquisition of Hybris, a Swiss-based provider of e-commerce platforms and solutions.

Hybris has offices in Montreal and Vancouver, and an impressive list of clients that use its platforms to run their e-commerce operations, including Thomson Reuters, Bridgestone and Levi’s. It also has partner programs for solution providers and ISVs.
The terms of the acquisition have not been disclosed.

In a statement, SAP said the acquisition is about commerce and customer engagement, and helping businesses deliver relevant, contextual and consistent customer experiences however they interact with a company. It believes the combination of omni-channel commerce solutions from Hybris and SAP’s in-memory, cloud and mobile innovations will give clients new insight into customer behavior and new ways to engage with them

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