Turn Your Startup into a World-Wide Hit
In 2015, the Global Entrepreneurship Monitor found that around 14% of people in the USA are about to start a business of their own. Moreover, 80% of that number is taking some steps in that direction and they are making their moves toward opening that business (Inc.com, Leigh Buchanan). This means that you are not alone in your startup adventure. For it to be even more successful, try turning it into a big, international hit. Here are some things to consider.
Spreading the Word
If you are about to be big beyond the borders of your own country, you need to make sure that people abroad know about you. This is achieved mainly through an amazing website that also includes an e-shop, multi-lingual version of your website and awesome SEO, both onsite and offsite. This means that people from all over the world that need something that you sell can learn about you easily and buy your product in a couple of clicks.
Figuring Out Laws and Regulations
Services, creative work and things that are easily sent as an attachment on an email are easy to regulate. However, products that need to be packed, shipped and got through the customs are another story. If you are exporting into different countries, you need to find somebody to advise you about the rules and regulations concerning export. This may influence your price, so learn all about export laws. Also, ask around about the experiences of other people exporting into those same countries. The personal experience will be of much use to you because there are always some things that are neglected by the laws and people on site know about them.
Hiring All the Right People
Wrong orders, rude staff, poorly made product and late shipping can all cost you money and they will increase your risk of failing. You need to hire good and hardworking staff and you need to keep them well paid and motivated. Customer support is also extremely important. However, if you are about to have a business that is world-wide, your customer support needs to speak more than only one language. Also, your sales people are very important. You need to make sure that you conduct good and thorough employment interviews for sales positions. These are the employees that can make all the difference.
Making Payment Easy and Efficient
So, you found clients abroad, you are sure about your export and your staff works well. All you need to do is a customer to click on that ‘buy’ button on your website. Once that happens, there is the issue of payment. Different countries have different ways of paying online, so using your usual payment methods may not be enough. Therefore, you need to make sure that you have all the expected options, but also some alternative payment methods that will allow your business to grow and reach the markets that are, perhaps, neglected by your competition due to this issue.
In order to be successful you definitely need to have an idea and to be passionate about it. There will be a lot of obstacles on your way, so your passion and drive will get you through those rainy days. After all, if you do not like what you do, then it is time to reconsider entrepreneurship and start doing something else.
Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.